Marketing

Posted on May 16, 2011, 8:47 pm
Topics: Church Websites, Marketing
Does your church website have a welcome video? An engaging video can be an effective way to invite people to your church, answer questions they might have and take away the natural fear of the unknown they are probably feeling. Read more »
Posted on February 14, 2011, 6:48 pm | 2 comments
Topics: Communication, Getting Started, Marketing
Years ago my church switched from mailing church items (newsletters, flyers, forms, and more) to putting mailing a mailbox at the church where with the idea that each home could pick up their mail each Sunday. This took a lot less time for church staff since they didn't have to stuff envelopes and address labels, and they didn't have to pay postage. Read more »
Posted on January 24, 2011, 12:58 pm
Topics: Church Websites, Communication, Marketing, Media
An advantage to working in a large office or in a large company is that you are usually part of a team that has overlap in responsibilities or knowledge. This makes it easier to collaborate and to seek out advice and ideas. Unfortunately this isn't the case in most churches which makes it more difficult to get fresh new ideas, and sometimes just get it all done! Here are some great resources if you're stuck. Read more »
Posted on January 10, 2011, 10:16 pm
Topics: Marketing
Imagine having an additional source of funds to help your church. On top of that, imagine you don't even have to do anything once it's setup in order to receive a check each month. You could do this by adding text or banner ads to your church's website which could bring in money that could be used to help pay bills, fund programs and more Read more »
Posted on October 25, 2010, 10:29 pm
Topics: Feature Focus, Getting Started, How-To, Marketing
One of the most common reasons to visit a church's website is to find the church's address, worship times, or phone number. In fact, it is probably on the home page of your website so that it is easy and quick to find. It should not only be listed on your website but on Bing Local Listings, Google Places and Yahoo! Local as well. Read more »
Posted on September 23, 2010, 10:21 am | 2 comments
Topics: Church Websites, Marketing
A while ago I wrote an article detailing several items that every church website should include no matter the size of their church or website. Mick Mel's recent post "Don’t be like a “University Website"" details many of the items I mentioned along with several items that are unnecessary on your church's homepage. Most of the items are aimed at presenting a good impression for your church, but also help with not frustrating return visitors.   Read more »
Posted on August 19, 2010, 5:45 pm | 6 comments
Topics: Communication, Getting Started, How-To, Marketing
Let me explain right away: This article is not about how to use Salesforce to sell anything. Sounds kind of like those telemarketers, doesn't it? "I'm not trying to sell you anything, I'm just taking a survey." Right. Salesforce, like Google Apps, is available to non-profits for free, so I truly am not selling anything. I am writing this article to tell you about how I've set up Salesforce for our church to track membership and our offerings. This is part two of a two part series on Salesforce. To read part I, click here. Read more »
Posted on August 10, 2010, 10:29 pm | 3 comments
Topics: Communication, Getting Started, How-To, Marketing
Let me explain right away: This article is not about how to use Salesforce to sell anything. Sounds kind of like those telemarketers, doesn't it? "I'm not trying to sell you anything, I'm just taking a survey." Right. Salesforce, like Google Apps, is available to non-profits for free. I am writing this article to tell you about how I've set up Salesforce for our church to track membership and our offerings. This is part one of a two part series on Salesforce. Read more »
Posted on June 28, 2010, 10:54 pm | 6 comments
Topics: Communication, Marketing, Media, Social Media
Recently I had an interesting experience on Twitter. While it's not revolutionary, it is simple and effective at finding people in your area that have similar interests, are looking for a new church, or just searching. Read more »
Posted on June 5, 2010, 10:25 am | 2 comments
Topics: Church Websites, Communication, How-To, Marketing
Ever wonder what operating system other churches are running on their servers? What they use for email? What solution other churches use for their staff intranet? What their IT budget is? The Church IT Survey is a survey that provides responses for these questions and forty others from over 150 churches. Read more »
Posted on May 15, 2010, 11:50 am | 1 comment
Topics: Marketing, Media
This Flickr group is a pool of images for special events, sermon series and other items at churches. Browse the images for ideas to spice up your marketing material or website. But also read the comments for the community's critique of the images and maybe even leave your own input. If you have some images you are working on, upload them and you'll get feedback on what's good and what needs to change. Also this site is a part of Church Marketing Sucks. While the images are copyrighted, if you find some that you could use contact the person you uploaded them and see if they'll grant you permission to use them.  Read more »
Posted on May 10, 2010, 10:58 pm
Topics: Communication, Marketing, Social Media
This blog offers straightforward advice to an organization's online presence, and marketing. Read more »
Posted on May 10, 2010, 10:46 pm
Topics: Communication, Marketing, Social Media
Over the last couple of years it seems just about everyone is either a social media consultant or offering seminars. To help you separate the wheat from the chaff, I wanted to pass along one that I have heard good things about. This next Friday WiredChurches.com is offering a one day workshop on Social Media & Web. The workshop will focus providing valuable content on your site, the best way to present it, and how to use social media for marketing. If you check out their site, look at the other events they offer and you might just come across another one that interests you. Read more »
Posted on May 2, 2010, 12:55 pm | 3 comments
Topics: Communication, Marketing, Social Media
Part of living in community is sharing needs, and abilities. As part of a church community, you probably share these needs and abilities through bulletin announcements, or someone tracking and matching up people to help. While this can be effective for some churches, it can limit the potential of helping each other by limiting it to only dire needs.  Read more »
Posted on January 25, 2010, 10:42 pm
Topics: Church Websites, Communication, How-To, Marketing, Media, Social Media
Church Crunch is a popular blog that will not only inform you, but it will make you laugh. It will inform you about using social media, design, SEO, and more on your site. With its light-hearted humor they will make you laugh while your learning about how you can improve your church's presence on the web. Read more »

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