Websites are about first impressions. Within a few seconds, someone visiting your site can start to understand who you are and begin contemplating if your church is something they want to explore more. One of the biggest turn-offs for users is a site that looks like it hasn’t been touched for years. As you think about what first impressions you want your church to make online, here are some keys for modernizing your website.
Image driven. A good first step is to add more images to your website. A better second step is to make them bigger. I laid out my case for using more images and videos in previous posts (here and here), but the truth is we live in an image driven culture. Visitors to your site are not going to sift through endless text to learn about you. They will quickly glance at the images to start deciding if your church is for them.
Example: James River Church – Connect Page
Minimalistic design. Along with big images comes the need for less writing. Simple, minimal design leaves room for content to breathe. Open space creates breaks between different content areas and makes the site easier to navigate. Simple design isn’t easy. It takes a lot of restraint, editing and learning to say more with less.
Example: Doxa Church