Recently I had an interesting experience on Twitter. While it's not revolutionary, it is simple and effective at finding people in your area that have similar interests, are looking for a new church, or just searching.
Not only do I follow friends, some businesses, and churches on Twitter, I also follow several bands. Recently another band started following me, which spurred an email alerting me that I have a new follower. I was curious how they found me, so I checked out their music and their website. Their music is very similar to other bands I follow so they must have looked at their followers. From the snippets of music I heard I was interested so I decided to follow them. Later they sent me a direct message thanking me for the follow and welcoming me to their adventures. The band did get me to follow them but I also felt that they gave it a personal touch by sending me a direct message (even though the message was probably sent by a bot), and I thought it was ingenious that they looked at the followers of similar bands to find me.
So what would this look like for your church? What if your church followed some of the followers of other area organizations that you church is involved with? Then when they follow your church back you could send them a private message thanking them for following you and invite them to a service or event at your church. Several other ways you can find people is by searching locally, or use a saved search of your city's name or several keywords.
By incorporating these ideas into your Twitter presence your church can engage with your community, spread word about your church, and share in the hope of Christ. Does your church do anything similar to this or do you have any fresh ideas about engaging on Twitter?