There seems to be a growing trend to drop the Christian Reformed Church ending on church websites, signs, bulletins, etc. Many new churches use supplemental tags such as Community, Ministries, or just plain "(Name) Church." The root identity of these churches can only be found under the "beliefs" section of their website, hidden in the small print, or not at all. We do not actively market the Christian Reformed name as much as we used to — but why? Are we embarrassed to be part of the CRC? Has the past tainted the current image? Should we continue to further ourselves from this? Are we fooling those on the outside by trying to hide our identities? It saddens me that some find it better, if not necessary, to remove the Christian Reformed name. What do you think?