In Case You Missed It: Faith Formation on the Web

Interesting question Bill. I'm not sure I get the sales pitch angle you are getting at since we aren't "selling" anything in an effort to make money. 

And yes, the "real" work of forming faith is done by God (see, for example Eph 2:8). However we are called to nurture faith in each other as covenant communities who promise at each person’s baptism to “love, encourage, and support . . . by teaching the gospel of God’s love, by being an example of Christian faith and character, and by giving the strong support of God’s family in fellowship, prayer, and service.” These relational and communal acts of faith formation are part of the discipleship process... things that occur as we look for ways to invest in each other’s lives and live into our identity in Christ together. Our lives are constantly being shaped by God, and part of our responsibility as lifelong disciples is to be looking for ways to be used by the Spirit to help others be “formed, transformed, and conformed to the image of Christ,” as Holly Allen writes. That may be by teaching Sunday School, mentoring a teenager, helping parents nurture faith in their kids, leading an adult bible study, hosting a missional community, serving together, etc. 

So we help leaders in congregations who are charged with helping people of all ages grow in their faith (in all the ways that happens). Does that help?