A friend of mine recently told me a crazy story: She has been attending a church for over two years and only recently learned the church has a small group ministry. For two years, she had been hoping for such a ministry and had no idea it existed.
Her story, though likely a bit unusual, made me wonder: How does your church promote things like small groups? Do you share from the pulpit, or in the bulletin, or with special launch dates? Do personal conversations help? What have you found to be effective?