Self-Promotion with Humility?

Hello all,

I am hoping that some of you with more experience will be able to help me out with this.

I feel stuck between a rock and a hard place when it comes to promoting music that is written for the church body. Can anyone provide guidance on the balance between self-promotion and humility? People do not know about things unless you tell them, but you cannot tell them unless you assume that it is something that they should know about and to me, that feels almost like forcing yourself onto someone. Have any of you had to deal with this before? Even if you have not, your opinion can still be helpful as you would likely be much like the person(s) I would want to share with.

I would appreciate some sage advice on this matter.