I think Faith Alive would actually be a better name for this new agency than any of the choices presented. But that would probably lead to even more confusion.
I may be alone on this, and hate to be a naysayer, but I completed the survey and I was disappointed with all of the name choices presented. I was especially disappointed with the ministry description. It lacks clarity and meaning and is full of jargon.
To me, all of the names are missing the mark. There is an art to branding and art is not best done by survey and consensus.
At the same time, I agree with Harry. Invest time and energy in revitalizing the CRCNA's brand identity and then present the agencies of the CRC as clearly named divisions of the parent organization. There are already too many sub-brands within the CRC and it's confusing to people.
Why not keep the name of this new organization practical, straightforward, and clearly associated with the denomination? LIke "CRCNA Missions"? Or "Christian Reformed MIssions"?
It wasn't clear in your ministry survey that the ministry description was intended primarily for internal use. Either way it should clearly communicate who you are, what you do, and why. It doesn't.
Like you, I'm someone who works in the area of communications, marketing, branding and graphic design. I deeply believe in the power of creative that reaches and inspires people -- to me it's a reflection of who we are as creatures made by a creative God. In my experience, the best way to do this is rarely to throw a bunch of ideas at the wall and rely on the consensus of the general population to choose a brand identity.
I have deep concerns about a 9-month process that yields the kind of results we're seeing in this survey. Either you are receiving poor consultation, or you are not allowing the branding consultant to do their job properly.
I've provided lots of feedback, both in this string and in the survey, not just for the sake of being critical, but because I care and I'm concerned that you are going down a path where people are going to be far more critical than me. In a denomination that is increasingly voicing its concerns and demanding accountability for how ministry resources are being used, I believe you are on a dangerous path.
I'll leave it at that.
I pray for wisdom and discernment and the Spirit's leading as you move forward.
Posted in: Help Us Name the New Mission Agency!
Good points, Harry.
I think Faith Alive would actually be a better name for this new agency than any of the choices presented. But that would probably lead to even more confusion.
Posted in: Help Us Name the New Mission Agency!
I may be alone on this, and hate to be a naysayer, but I completed the survey and I was disappointed with all of the name choices presented. I was especially disappointed with the ministry description. It lacks clarity and meaning and is full of jargon.
To me, all of the names are missing the mark. There is an art to branding and art is not best done by survey and consensus.
At the same time, I agree with Harry. Invest time and energy in revitalizing the CRCNA's brand identity and then present the agencies of the CRC as clearly named divisions of the parent organization. There are already too many sub-brands within the CRC and it's confusing to people.
Why not keep the name of this new organization practical, straightforward, and clearly associated with the denomination? LIke "CRCNA Missions"? Or "Christian Reformed MIssions"?
Posted in: Help Us Name the New Mission Agency!
Hi, Josh.
It wasn't clear in your ministry survey that the ministry description was intended primarily for internal use. Either way it should clearly communicate who you are, what you do, and why. It doesn't.
Like you, I'm someone who works in the area of communications, marketing, branding and graphic design. I deeply believe in the power of creative that reaches and inspires people -- to me it's a reflection of who we are as creatures made by a creative God. In my experience, the best way to do this is rarely to throw a bunch of ideas at the wall and rely on the consensus of the general population to choose a brand identity.
I have deep concerns about a 9-month process that yields the kind of results we're seeing in this survey. Either you are receiving poor consultation, or you are not allowing the branding consultant to do their job properly.
I've provided lots of feedback, both in this string and in the survey, not just for the sake of being critical, but because I care and I'm concerned that you are going down a path where people are going to be far more critical than me. In a denomination that is increasingly voicing its concerns and demanding accountability for how ministry resources are being used, I believe you are on a dangerous path.
I'll leave it at that.
I pray for wisdom and discernment and the Spirit's leading as you move forward.
James