A while ago I wrote an article detailing several items that every church website should include no matter the size of their church or website. Mick Mel's recent post "Don’t be like a “University Website"" details many of the items I mentioned along with several items that are unnecessary on your church's homepage. Most of the items are aimed at presenting a good impression for your church, but also help with not frustrating return visitors.
Mick Mel mentions elsewhere that you should examine how the photos on your website's homepage portray your church. If you have photos of just the building, does this mean that the church is just a building and not a body of believers? If there's only photos of the pastor, is the church just a place where people come to listen to the pastor? Do you only have photos of adults, but no children or elderly people? Finding the right photos is difficult and challenging but is a important use of time and effort, especially if its the first impression a visitor has of your church.
What's the craziest thing that you have seen on a church website?