I'd love to hear more about the research conducted with / on your target audiences. This name misses the mark for me entirely and I'm hoping that's because maybe I'm outside your intended audience (although that's discouraging in a whole different way). This article mentions the extensive research conducted on the activities of the organizations, but please share more about the testing of this chosen name outside your internal teams - it will help to remove our (my) subjective biases toward personal preference to resist change ;-) Obviously, the name can always be *different* - what gives you confidence that this one is *right*? I watched the video and it feels very insider-y. I guess I was hoping for a name that would relate to my neighbors - across the street and the ocean - in a very real, tangible way of anticipating God's work through us to restore shalom. Resonate feels too much like noise and not enough like action to accurately reflect the work of the organization in my opinion.
Posted in: New Mission Agency - Behind the New Name
I'd love to hear more about the research conducted with / on your target audiences. This name misses the mark for me entirely and I'm hoping that's because maybe I'm outside your intended audience (although that's discouraging in a whole different way). This article mentions the extensive research conducted on the activities of the organizations, but please share more about the testing of this chosen name outside your internal teams - it will help to remove our (my) subjective biases toward personal preference to resist change ;-) Obviously, the name can always be *different* - what gives you confidence that this one is *right*? I watched the video and it feels very insider-y. I guess I was hoping for a name that would relate to my neighbors - across the street and the ocean - in a very real, tangible way of anticipating God's work through us to restore shalom. Resonate feels too much like noise and not enough like action to accurately reflect the work of the organization in my opinion.