Our church just calls it "Benevolence." I think that the perceived need to have "trendy" or current names for things is becoming less of a "thing" these days. I would argue that is mostly due to people being confused by some of the obscure names out there where it really is not clear what they do. Last week I drove by a business that had a cool sounding name, but it gave no idea or inclination of what they did. If you do change the name I would encourage you to make it something that explains what the ministry is so that it is readily recognizable. Hope that helps!
Do you find positive response from sending follow up emails? In a culture where every store, restaurant, doctors office, school, etc. is asking for it and then sends regular emails it seems as though emails are becoming a less effective way to engage with people who are new or unfamiliar with church.
Posted in: What Do You Call Your Benevolence Ministry?
Our church just calls it "Benevolence." I think that the perceived need to have "trendy" or current names for things is becoming less of a "thing" these days. I would argue that is mostly due to people being confused by some of the obscure names out there where it really is not clear what they do. Last week I drove by a business that had a cool sounding name, but it gave no idea or inclination of what they did. If you do change the name I would encourage you to make it something that explains what the ministry is so that it is readily recognizable. Hope that helps!
Posted in: Planning Your Fall Outreach: Think Follow-Up First
Do you find positive response from sending follow up emails? In a culture where every store, restaurant, doctors office, school, etc. is asking for it and then sends regular emails it seems as though emails are becoming a less effective way to engage with people who are new or unfamiliar with church.