The junior high pastor at my church manages dozens of volunteers. When one joins the ministry, he makes them get a Twitter account and follow a certain account. He then uses this account to post messages for his volunteers. His thinking is that Twitter is available on all cellphones & an easy way to do regular updates--even urgent ones like "The weather has cancelled tonight's meeting!"
I work at a CRC agency and one of our programs deals with communications issues for churches. Here's a white paper Church Juice released on using Twitter as a Ministry Tool. It includes the basics of how to use Twitter and shows how other churches are successfully using this form of social media.
I often tell people that Twitter is not a must for organizations and churches: You need to think through why you would use it and how. If you do it, do it right. Be interacctive. Don't just advertise or broadcast. Share. Be present. Tweet more than once a week. Even if you don't have the staff to man an active, menaingful account, you should have the capability for people to share your website or content viz their Twitter account. Here's a good resource on that.
Posted in: Twitter and the Church — Just Another Internet Site or a New Way to Engage?
The junior high pastor at my church manages dozens of volunteers. When one joins the ministry, he makes them get a Twitter account and follow a certain account. He then uses this account to post messages for his volunteers. His thinking is that Twitter is available on all cellphones & an easy way to do regular updates--even urgent ones like "The weather has cancelled tonight's meeting!"
I work at a CRC agency and one of our programs deals with communications issues for churches. Here's a white paper Church Juice released on using Twitter as a Ministry Tool. It includes the basics of how to use Twitter and shows how other churches are successfully using this form of social media.
I often tell people that Twitter is not a must for organizations and churches: You need to think through why you would use it and how. If you do it, do it right. Be interacctive. Don't just advertise or broadcast. Share. Be present. Tweet more than once a week. Even if you don't have the staff to man an active, menaingful account, you should have the capability for people to share your website or content viz their Twitter account. Here's a good resource on that.