As I've asked people what they think of this approach, most are quite positive. But some have pointed out that, in most churches, the decision-making process is S-L-O-W. And so, for example, compared to most Kickstarter campaigns that appeal to individuals, crowdfunding for churches may be trickier. In churches, sometimes purchasing decisions are made by committee. Not that it's a bad thing, it's just slower and successful crowdfunding requires momentum, word-of-mouth, etc
If that hurdle can be overcome, crowdfunding does offer some real benefits to churches and denominations:
- Participation - Churches determine if something is published. No more guesswork about what churches want/need.
- Stewardship - No more waste from over-printing. Or under-printing, and having to do an expensive second run right away.
- Great Prices - Because it eliminates so much guess work, prices can be lower than traditional publishing methods.
What do you think - could a crowdfunding approach help do denominational publishing better, smarter, cheaper?