While it is easy to debate the importance of some social media sites like Linkedin, Myspace, and Last.FM for connecting with your community, I believe it's almost impossible to argue that Facebook is an important platform to use in communicating and connecting. Church Marketing Sucks explains in their post "Churches & the Facebook News Feed: Why Should You Care?" how and why to connect with your church through status updates on Facebook. Additionally they demphasize the importance of design on a church's Facebook Page because people don't frequently visit a page.
Even though there is a debate about the importance of a well-crafted Facebook Pages, it is still important to have at least some information on your page. Mashable thoroughly describes how to make a very custom page to promote a business (in our case, a church) in the post "HOW TO: Design & Program a Facebook Landing Page for Your Business". Some of the key points include:
- Using CSS or HTML to code the page, not FBML
- The code that they use on their page
- How to add or embed different types of media on your site
- Testing and publishing the new page