When is the last time you really considered a church sign?
Perhaps you were running errands and a church sign with a clever message caught your eye. Or maybe there was a Bible verse that brought you encouragement as you crawled through rush hour traffic.
But what about the sign at YOUR church? Do you pay much attention as you pull into the church parking lot? If you’re anything like me, probably not.
Consider a different scenario. You have just re-located to a new city and don’t know anyone. You are driving around checking out options for a gym, restaurants, and yes, a church. While driving, you pass several churches and make quick judgments based on visual information.
Perhaps you even make decisions based on information from the church sign. Does it look like the church is more contemporary or traditional? What kind of sermon might be preached? Does the sign list practical information such as service times? Will the church be welcoming?
It’s been said, “You only get one first impression.” If that is the case, what kind of information should church signs include? How can we encourage people to pull into the parking lot?
