How to Engage Your Congregation More During the Week

For many churches, Sunday is the main point of connection. We gather for worship, hear a sermon, catch up with one another over coffee, and talk about what’s happening in the life of the church.

But what happens on Monday? Your congregation is still living, working, praying, wondering, celebrating, struggling and looking for encouragement throughout the week. That makes the days between Sunday gatherings an important opportunity for your church to stay connected.

One simple way to do that is through social media.

Social media shouldn’t be another overwhelming task on your church’s to-do list. When used intentionally, it can be a simple way to remind people that they are part of a community—even when they aren’t sitting in the church building.

Keep the Sunday conversation going

You already have meaningful content from Sunday. Why let it stop there?

A sermon can provide several opportunities for connection throughout the week. Share a short recap of the message, highlight a memorable quote, or ask a question that encourages people to reflect on what they heard.

For example, you might post:

“On Sunday, we talked about what it means to trust God when the next step isn’t clear. What’s one thing you’re praying about this week?”

A post like this doesn’t just remind people what the sermon was about. It invites them to continue thinking, praying and talking about it.

You can also share a Bible verse connected to the sermon or post a photo from Sunday with a short reflection. This is a great way to share something your church has already experienced together.

Offer encouragement throughout the week

People often think social media posts need to promote something, but sometimes, people simply need a little encouragement.

A Scripture passage, a short prayer, a reminder of God’s faithfulness, a quote from a church member, a reflection from a pastor–these small moments can make a difference.

Your congregation may scroll past your post on a busy Wednesday afternoon and see exactly the reminder they needed that day. Social media gives your church an opportunity to meet people in those ordinary moments.

Let people know what’s happening

Social media is also a great place to remind people about the life of your church.

Have a Bible study coming up? Share it.
Hosting a community meal? Invite people.
Have a youth event, volunteer opportunity or special service coming up? Let your congregation know.

Don’t be afraid to remind people more than once. It’s easy to forget an event announcement posted two weeks ago, so a reminder closer to the date may be exactly what someone needs to decide, “Yes, I’m going to come.”

You can also share what has already happened. Post a few photos from an event, celebrate a volunteer team, or tell a story about how your church is serving the community.

Your church is doing things throughout the week. Social media can help your congregation see and celebrate that!

You don't have to post every day

If the thought of keeping up with social media makes you tired already, take a breath.

Engaging your congregation throughout the week doesn’t mean you need to create a perfectly curated post every single day. In fact, consistency is often more sustainable than trying to do too much.

Start small. Maybe your church shares a sermon takeaway on Monday and an encouraging Scripture later in the week, or maybe you post about an upcoming event and share a photo or story afterward. Take a look at what your church is already doing and ask: What could we share?

Do you need help getting started? Try Shine Online

If your church wants to use social media to build connection throughout the week but isn’t sure where to begin, Shine Online can help.

Shine Online is a free resource designed to help churches develop practical, sustainable approaches to using social media. Rather than chasing trends or trying to become an internet sensation, Shine Online helps churches think intentionally about how their online presence can encourage people, strengthen community, share the story of their church and point people toward meaningful next steps.