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There was a time when all a church needed to do was print a weekly bulletin to communicate with their congregation. Those days are gone. In this webinar, we discuss a multi-media approach to communicating with members and your surrounding community. We look at websites, social media, email, in service announcements and more.

Presenter: Jerod Clark is the Project Manager for Church Juice, a program from Back to God Ministries International that helps train and consult with churches on how to communicate better. As part of his job for Church Juice, he writes free resources at to help churches think through all sorts of issues involved with communications, marketing, website development, social media strategies and more.  Before beginning his work at Church Juice, Jerod spent nearly six years as a local TV news reporter.

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This is a fantastic presentation. I sat in on a similar presentation by Jerod a couple of years ago, and I'm a big fan of Church Juice and the work that they do.

In my experience, though, most CRC churches do not have staff or even volunteers with the necessary skill set to carry out the kind of strategic planning work, let alone the implementation of the ideas outlined here. I believe CRC churches need to raise the priority of this kind of work from both a staffing and budgeting perspective if they truly want to reach more people more effectively for Christ.

And full disclosure: I am a self-employed communications consultant specializing in planning and implementing communications strategies for small businesses, non-profits and churches.

James Bosma - Lift Communications

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