Are you familiar with the 'He Gets Us' campaign? I first heard about the campaign last fall and at the time spent just a few minutes browsing the He Gets Us website.
I kind of forgot about the campaign until last night when I was watching the Super Bowl and saw the two 'He Gets Us' commercials. After seeing the commercials, my knee-jerk reaction was "How much did that cost?"
My husband's quick Google search turned up the following MLive article with the price tag:
The “He Gets Us” Super Bowl commercials, 30-second and 60-second spots, cost roughly $20 million.
My second question, "What did they hope to accomplish with the commercials?"
I struggle a bit (a lot?) with how this money was spent. I can't help but think of a few other ways to spend it.
But also, I haven't taken much time to research the campaign or better understand the hearts of those behind it and I still plan and need to do this.
Did you see the commercials? What did you think?